Blar i Department of Political Science and Management på emneord "VDP::Medical disciplines: 700::Health sciences: 800::Nutrition: 811"
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The value proposition of food delivery apps from the perspective of theory of consumption value
(Journal article; Peer reviewed, 2021)Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to ...