Blar i Department of Information Systems på tidsskrift "Information Systems Frontiers"
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Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses
(Peer reviewed; Journal article, 2022)Metaverses refer to immersive virtual worlds in which people, places, and things of the physical world are represented by their digital representations. The wide adoption of metaverses is expected to widely disrupt the way ... -
Seeking information on social commerce: An examination of the impact of user-and marketer-generated content through an eye-tracking study
(Peer reviewed; Journal article, 2021)Abstract Following the growing popularity of social commerce sites, there is an increased interest in understanding how consumers decide what products to purchase based on the available information. Consumers nowadays are ...