Blar i Department of Working Life and Innovation på forfatter "Elvevoll, Stig-Endre"
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The effect of customer innovativeness on the relationshipbetween the sales employees' selling performance for new and existing products
Elvevoll, Stig-Endre (Master thesis, 2010)This master thesis project provides an extension to an already existing conceptual framework, which addresses the ambidextrous orientation’s role of proactive selling behaviors and selling performance, where sales manager’s ...