Blar i School of Business and Law på forfatter "Garli Langedal, Marit"

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    • The why, what, and how of Brand Boycott 

      Sandland Kristensen, Håvard; Garli Langedal, Marit (Master thesis, 2024)
      Brand boycotts are becoming more and more common. There is an increased focus on ethical brand behavior. Consumers boycott brands that are not living up to their expectations. The advancement of social media makes boycotts ...

    • The why, what, and how of Brand Boycott 

      Sandland Kristensen, Håvard; Garli Langedal, Marit (Master thesis, 2024)
      Brand boycotts are becoming more and more common. There is an increased focus on ethical brand behavior. Consumers boycott brands that are not living up to their expectations. The advancement of social media makes boycotts ...