Browsing School of Business and Law by Author "Aanonsen, Anders Norberg"
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On the relationships between trade show participation, networks and market development in the Milpro sector : a multiple case study
Aanonsen, Anders Norberg (Master thesis, 2014)Trade shows are recognized as constituting a substantial part of the promotional budget of most industrial firms. Despite of this, trade shows as a concept is not awarded much attention in the existing marketing literature ...