Blar i Publikasjoner fra CRIStin på forfatter "Efrat, Kalanit"
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Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
Efrat, Kalanit; Souchon, Anne L.; Dickenson, Peter; Nemkova, Ekaterina (Journal article; Peer reviewed, 2021) -
Mitigating coopetition tensions: The forgotten formation stage
Efrat, Kalanit; Souchon, Anne; Wald, Andreas Erich; Hughes, Paul; Cai, Jinqiu (Peer reviewed; Journal article, 2022)Coopetition entails tensions inherent to collaboration with competitors. This paper focuses on the coopetition formation stage and its effects on the development of tensions. We performed interviews with executives of ... -
Tailoring competitive information sources to the sequence of dynamic capabilities
Markovich, Amiram; Raban, Daphne R.; Efrat, Kalanit (Peer reviewed; Journal article, 2022)