Browsing Scientific Publications in Psychososial Health by Author "Folwarczny, Michal"
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Firstborns buy better for the greater good: Birth order differences in green consumption values
Otterbring, Anders Emil Tobias; Folwarczny, Michal (Peer reviewed; Journal article, 2021)Despite multiple studies on the role of birth order in shaping human personality, marketing literature has largely neglected its role in shaping consumer behavior. We conducted a high-powered birth-order study on several ...