Browsing Faculty of Fine Arts by Author "Adewumi, Olugbenga Michael"
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INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA
Adewumi, Olugbenga Michael (Master thesis, 2018)Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. ...