Blar i Scientific Publications in Information and Communication Technology på forfatter "Manzoor, Waleed"
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An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications
Shah, Syed Mohsin Ali; Usman, Syed Muhammad; Khalid, Shehzad; Rehman, Ikram Ur; Anwar, Aamir; Hussain, Saddam; Sajid Ullah, Syed; Elmannai, Hela; Algarni, Abeer D.; Manzoor, Waleed (Peer reviewed; Journal article, 2022)Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior ...