| dc.description.abstract | The development of ICT in recent years, and speed of this development is extremely
rapid. ICT also spreads widely and influences deeply not only economic activities of
business, households and governments but also various areas of people’s daily life.
The adoption rate of mobile Internet was estimated by analogy to adoption pattern.
This study examines patterns of mobile commerce adoption and usage in early adopters.
One hundred and ninety mobile users were surveyed about their pattern of usage,
demographic and socioeconomic characteristics, perception about the technology, and
their motivation to use mobile phone services.
A model which is based on modified theory of planned behavior (TPB), Technology
acceptance model (TAM), and TRA is used to hypotheses a model of MCommerce. We
found that TPB and TAM most useful in explaining MCommerce acceptance on early
adopter. | en |
