Browsing Department of Engineering Sciences by Author "Aas, Tor Helge"
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Digital Servitization: Strategies for Handling Customization and Customer Interaction
Hydle, Katja Maria; Hellström, Magnus Mikael; Aas, Tor Helge; Breunig, Karl Joachim (Chapter, 2021)This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the ...