The role of private equity: from focus on the product to focus on value creation

Abstract

As a consequence of the paradigm shift from an industrial society to an information society, the role of the entrepreneur ought to change from being an inventor of product/services to become a value creator. Hence, the focus of entrepreneurial ventures should be shifting towards creating viable business models rather than superior product/services. One major implication of the shift of entrepreneurial endeavour from product/services towards creating new business models is that hands on investors behind companies’ have to be involved closer to the inception of new ventures in order to contribute to their portfolio companies.