Blar i Scientific Publications in Information Systems (-2013) på forfatter "Thorbjørnsen, Helge"
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Building Brand Relationships Online: A Comparison of Two Interactive Applications
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
Intentions to use mobile services: Antecedents and cross-service comparisons
Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil (Journal article, 2005)This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and ...