Service innovation methodologies I : what can we learn from service innovation and new service development research? : report no 1 from the TIPVIS-project
Abstract
This report presents a review of service innovation and service development literature.
The main purpose of the review is to identify normative implications for service
innovation methodologies. Three separate reviews are conducted and reported; an
open search review based on specific search terms of relevance to service innovation
methodologies, a review of articles in four of the most influential journals on service
innovation/service development, and a review focusing contributions applying
normative approaches and/or principles. Some of the main conclusions from the
review support previous findings that the service innovation process is less formal and
that it is more difficult to identify stage gate models than for product development
processes. Human resources are revealed to be a particularly important innovation
condition, but the importance of technology (and information technology in particular)
seems to be increasing. Several types of service innovations are discussed. Also, the
importance of innovation types as an influential factor moderating the effects of
innovation conditions on innovation process and outcome is discussed. Finally, many
measures of innovation outcomes are discussed. Very few contributions conclude with
explicit implications for service innovation methodology. Much of the literature is
based on industry specific case studies lacking in external validity. While the literature
reviewed documents that service innovation differs from product innovation, little is
said on how this could guide prescriptive service innovation methodology literature.
Thus, further research transforming the descriptive findings on successful service
innovation into prescriptive recommendations for service innovation methodology is
required.
Publisher
Høgskolen i AgderSeries
Skriftserien (Høgskolen i Agder)134
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