Blar i AURA på forfatter "Thorbjørnsen, Helge"
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Building Brand Relationships Online: A Comparison of Two Interactive Applications
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article, 2009)Originality/value - The paper contributes with a conceptual framework for understanding and categorizing both extrinsic and intrinsic drivers of service value. It extends and integrates previous work on network effects and ... -
Intentions to use mobile services: Antecedents and cross-service comparisons
Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil (Journal article, 2005)This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and ... -
"This is who I am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article, 2007)This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ...