Blar i AURA på forfatter "Bhatnagar, Roopali"
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Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
Otterbring, Anders Emil Tobias; Bhatnagar, Roopali; Samuelsson, Peter; Borau, Sylvie (Peer reviewed; Journal article, 2021) -
Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus’ (1999) pen study
Otterbring, Anders Emil Tobias; Bhatnagar, Roopali; Folwarczny, Michal (Peer reviewed; Journal article, 2022)Kim and Markus (1999; Study 3) found that 74% of European Americans selected a pen with an uncommon (vs. common) color, whereas only 24% of East Asians made such a choice, highlighting a pronounced cross-cultural difference ... -
Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables
Otterbring, Anders Emil Tobias; Bhatnagar, Roopali (Peer reviewed; Journal article, 2021)The COVID-19 pandemic has influenced consumer behavior in numerous ways. Most of the public health measures have centered around minimizing social contact and physical touch. In the present study, we investigate the impact ...