| dc.description.abstract | In recent years Norway has been pioneering in number of electric car users and electric car sales in the world. Electric cars adoption in Norway have been successful due to several factors. It is due to remarkable progress in developing of a sustainable market for electric cars in Norway and the importance of electric vehicles for the environment and society. The purpose of this study to explore the public perception and attitude towards electric cars adoption in Norway and investigate the crucial factors that can influence people decision making to buy electric cars in Norway. To explore the people’s attitudes and other factors, a theory of planned behavior is used. This theory focuses on attitudes, subjective norms and perceived behavioral control factors that can impact people’s decision to buy electric cars. Therefore, interviews were conducted with people living in Norway to explore their opinion and attitudes toward electric cars and find the influencing factors that can impact people’ decision toward buying electric cars. After analyzing the collected data, results show that all the people have a positive attitude toward electric cars and see it as beneficial for environment and society, thus they are willing to buy electric cars. Regarding subjective norms, factors that can encourage people to buy EVs are government incentives policies, advertisements, and close people (family, friends) can have influence person's decision to buy electric car. Regarding perceived behavioral control factors that can impact people’s decision making toward buying electric car are price market and technical issues including driving range limit, time taking recharging as well as lack of enough infrastructure like recharging station in Norway. The finding of the study provides a better understanding of the people perceptions and attitudes toward electric cars adoption and detailed factors that can influence people decision making toward purchasing electric cars in Norway. | |