Browsing Department of Management by Author "Borau, Sylvie"

Now showing items 1-1 of 1

Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture

Otterbring, Anders Emil Tobias; Bhatnagar, Roopali; Samuelsson, Peter; Borau, Sylvie (Peer reviewed; Journal article, 2021)