Browsing Department of Management by Author "Berndt, Adele"
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The reward crowdfunding campaign management process: an engagement perspective
Arshad, Nadia; Shneor, Rotem; Berndt, Adele (Peer reviewed; Journal article, 2023)Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. ...