Blar i Faculty of Social Sciences på forfatter "Sampaio dos Santos, Lais"
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Brand hate as an influencing factor on consumer behavior: A Nebraska study.
Sampaio dos Santos, Lais (Master thesis, 2023)This research analyzes brand hate and consumption in Nebraska, USA, an area known for its agricultural importance. For several reasons, consumption is an issue that is very significant to today's society everywhere. To ...