Blar i Scientific Publications in Information Systems (-2013) på forfatter "Giannakos, Michail"
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Seeking information on social commerce: An examination of the impact of user-and marketer-generated content through an eye-tracking study
Mikalef, Patrick; Sharma, Kshitij; Pappas, Ilias; Giannakos, Michail (Peer reviewed; Journal article, 2021)Abstract Following the growing popularity of social commerce sites, there is an increased interest in understanding how consumers decide what products to purchase based on the available information. Consumers nowadays are ...