Blar i AURA på forfatter "Stenberg, Anna Egaas"
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Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
Stenberg, Anna Egaas; Volleng, Stine (Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
Stenberg, Anna Egaas; Volleng, Stine (Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ...