Blar i AURA på forfatter "Murphy, Mikko"
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A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system
Kumar, Sushant; Talwar, Shalini; Murphy, Mikko; Kaur, Puneet; Dhir, Amandeep (Peer reviewed; Journal article, 2021) -
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet; Dhir, Amandeep (Peer reviewed; Journal article, 2021)Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase ...