Blar i AURA på forfatter "Jónsdóttir, Karen Eva"
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Re-Conceptualizing Greenwashing Through Media Discourses
Ommundsen, Kristina Frøyland; Jónsdóttir, Karen Eva (Master thesis, 2024)Greenwashing is misleading communication from firms to appear more environmentally friendly than they are. The term was coined by Jay Westerveld in 1986 and consists of several ways of performing greenwashing, including ... -
Re-Conceptualizing Greenwashing through Media Discourses
Ommundsen, Kristina Frøyland; Jónsdóttir, Karen Eva (Master thesis, 2024)Greenwashing is misleading communication from firms to appear more environmentally friendly than they are. The term was coined by Jay Westerveld in 1986 and consists of several ways of performing greenwashing, including ...