Blar i AURA på forfatter "Bjørndalen, Siw Skaar"
-
What influences people's willingness to share their customer experiences(word of mouth) via social media?
Bjørndalen, Siw Skaar (Master thesis, 2014)Electronic word of mouth is a growing phenomenon within social media marketing. There is no lack of research on the topic, and the literature review presented in the thesis gives an overview of the most relevant studies. ...