Browsing AURA by Author "Zhu, Helena"
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Individualism, collectivism and reward crowdfunding contribution intention and behavior
Shneor, Rotem; Munim, Ziaul Haque; Zhu, Helena; Alon, Ilan (Peer reviewed; Journal article, 2021)The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative ...