Browsing AURA by Author "Shah, Priya"
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Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs
Shah, Priya; Dhir, Amandeep; Joshi, Rohit; Tripathy, Naliniprava (Peer reviewed; Journal article, 2022)Consumer food preferences are undergoing a rapid transformation, and there has been a heightening of interest in eating healthy, sustainable foods. Food entrepreneurs are cashing in on the trend and are diversifying their ...