Browsing AURA by Author "Pilla Galetti Bretas, Vanessa"
Now showing items 1-3 of 3
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The impact of COVID ‐19 on franchising in emerging markets: An example from Brazil
Pilla Galetti Bretas, Vanessa; Alon, Ilan (Peer reviewed; Journal article, 2020) -
International Franchising Governance Modes : An Emerging Market Perspective
Pilla Galetti Bretas, Vanessa (Doctoral Dissertations at the University of Agder; no. 316, Doctoral thesis, 2021)This dissertation analyzes the governance mode choice of Brazilian franchisors expanding their operations abroad. The purpose is to understand which aspects influence the international governance mode choice from an emerging ... -
International governance mode choice : Evidence from Brazilian franchisors
Pilla Galetti Bretas, Vanessa; Alon, Ilan; Rocha, Thelma Valéria; Galetti, Jefferson Ricardo Bretas (Journal article; Peer reviewed, 2021)