Browsing AURA by Author "Leirflåt, Lars Inge Skjerpe"
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Organizational identity in a world-leading cluster : an empirical study of how communication might contribute in creating a converging identity in NCE Node
Leirflåt, Lars Inge Skjerpe (Master thesis, 2012)This empirical study explores how organizational identity in a world-leading cluster is constructed from three identity types; projected desired and perceived identity. It has focused on important factors that are fundamental ...