Browsing AURA by Author "Kikut, Hedda"
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Building brands through cause-related marketing : Cross-cultural comparative study of Tanzania and Norway
Kikut, Hedda; Voreland, Camilla (Master thesis, 2021)Purpose -This study aims to provide an understanding of how the use of cause-related marketing (CRM) as a branding tool can benefit a company when building brands in both emerging and developed markets. By ...