Browsing AURA by Author "Bakaas, Mariette Renée"
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Individual-level factors explaining the financial consumer behavior at Christmas : A study of the financial consumer behavior in times of distinct pressure, using Christmas as the focal example, based on an investigation of natural features of human psychology and individuallevel factors.
Bruskeland, Siren; Bakaas, Mariette Renée (Master thesis, 2017)The purpose of this thesis is to examine the individual-level factors related to financial consumer behavior during times of distinct pressure, using Christmas and Christmas gifts as focal examples. Additionally, we want ...