Browsing AURA by Author "Austad, Stine Øisang"
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Subvertising - Conceptualization, Motivation, and Outcomes
Austad, Stine Øisang; Allouch, Sarah (Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ... -
Subvertising - Conceptualization, Motivation, and Outcomes
Austad, Stine Øisang; Allouch, Sarah (Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ...