DIY Social Media Marketing as an Independent Artist: A Case Study of “I Feel Eternity” EP

Abstract

This master’s thesis explores the impact of DIY marketing on the promotion process of “I Feel Eternity”, a Turkish-English EP. It uses the qualitative case study approach, and data collection methods of a semi-structured interview and participant observation. The research provides insights into the implementation of marketing theory, experimenting with social media content creation, and navigating through the difficulties of DIY marketing in today’s music industry. The findings provide a direction for preparing a successful marketing plan and key points to consider in today’s over-saturated music market.