| dc.description.abstract | As digital advancements have dominated the past decades, educational videos
have emerged as one of the key methods of delivering content, engaging students
and offering deep understanding for learners remotely. This master thesis will
explore the current methods used in creating educational videos, and challenge
these methods by comparing them to a new style of educational videos specif-
ically made for mobile devices. A total of (N=104) participants participated
in this study across all phases of data collection. A preliminary context of use
analysis will create the foundation of our research, while a literature review
and expert interviews have been conducted to unveil the state of the art within
educational videos to establish a framework for the creation of videos used in
testing. Two methods have been tested in this thesis. Firstly, the optimal
format for educational videos on mobile devices, comparing the effectiveness
of a vertical video against a horizontal video. Secondly, whether the inclusion
of a presenter is beneficial, rather than the implementation of supplementary
illustrations and images. Effectiveness can be defined as "The ability to be
successful and produce the intended results." [11] The intended results of this
thesis are to measure what method performed best regarding overall experi-
ence, attention and engagement. The vertical video facilitated a 50% greater
personal connection to the viewers compared to the horizontal video presented.
71,4% of participants who consumed the vertical video were in agreement with
the preference of this format, rather than the horizontal format. In contrast, in
the group that viewed the horizontal video, only 33,4% of participants agreed
that they preferred the horizontal video format rather than the vertical format.
Furthermore, the cause of the personal connection provided by the vertical for-
mat was investigated. The video containing illustrations and images exclusively
performed significantly better in regards to the participant’s overall experience,
engagement and attention compared to the video including a presenter. These
findings suggest that a vertical video featuring only illustrations is the optimal
format for creating a short, introductory video that provides surface-level infor-
mation. Future research should explore the possibilities of the vertical format
and the optimal combination of including a presenter and illustrations. | |
