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dc.contributor.authorLaterza, Vito
dc.date.accessioned2022-02-08T08:35:23Z
dc.date.available2022-02-08T08:35:23Z
dc.date.created2021-10-15T10:54:38Z
dc.date.issued2021
dc.identifier.citationLaterza, V. (2021). (Re)creating “society in silico” : surveillance capitalism, simulations and subjectivity in the Cambridge Analytica data scandal. PArtecipazione e COnflitto, 14(2), 954-974.en_US
dc.identifier.issn2035-6609
dc.identifier.urihttps://hdl.handle.net/11250/2977635
dc.description.abstractThis article provides a different angle to understand the Cambridge Analytica (CA) data scandal. It focuses on the role of models and simulations in the big data campaigning tools CA allegedly used, and their epistemological and ontological potential to produce and reproduce voters’ digital doubles that would first colonise and eventually replace the analogue selves they were related to. By integrating and revising Zuboff’s surveillance capitalism framework with Debord’s classic theory of the Spectacle, the article argues that the dystopian simulations played as real life experiments by surveillance capitalist firms such as CA have the ultimate goal of replacing analogue humanity with digital humanity – the two kinds are ontologically different albeit dialectically related. The predictive models that these simulations produce are only as good as the capacity of the digital doubles in the simulations to shape the behaviour of analogue selves in line with the simulations’ parameters and goals.en_US
dc.language.isoengen_US
dc.publisherUniversity of Salentoen_US
dc.rightsNavngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/deed.no*
dc.title(Re)creating “society in silico” : surveillance capitalism, simulations and subjectivity in the Cambridge Analytica data scandalen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2021 University of Salentoen_US
dc.subject.nsiVDP::Medievitenskap og journalistikk: 310en_US
dc.subject.nsiVDP::Media studies and journalism: 310en_US
dc.source.pagenumber954-974en_US
dc.source.volume14en_US
dc.source.journalPArtecipazione e COnflittoen_US
dc.source.issue2en_US
dc.identifier.doihttp://dx.doi.org/10.1285/i20356609v14i2p954
dc.identifier.cristin1946150
cristin.qualitycode1


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Navngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal
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