Factors Influencing Brand Loyalty For Samsung Mobile Users In Nepal

dc.contributor.author	Singh, Bikash
dc.date.accessioned	2017-03-13T10:45:24Z
dc.date.available	2017-03-13T10:45:24Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11250/2433931
dc.description	Master's thesis Business Administration BE501 - University of Agder 2016	nb_NO
dc.description.abstract	Brand loyalty is one of the key element to success for the business organization. There is a high competition between the brand of the smart phone companies, so it is necessary to develop customer trust to build brand loyalty. The study aims to identify the factors influencing brand loyalty in Nepalese market. The model studies the effect of different independent variables that determines brand loyalty. Regression analysis method is used for data analysis. We found that there are two factors that significantly determines the brand loyalty in Nepalese market.	nb_NO
dc.language.iso	eng	nb_NO
dc.publisher	Universitetet i Agder ; University of Agder	nb_NO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no	*
dc.subject	BE501	nb_NO
dc.title	Factors Influencing Brand Loyalty For Samsung Mobile Users In Nepal	nb_NO
dc.type	Master thesis	nb_NO
dc.subject.nsi	VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213	nb_NO
dc.source.pagenumber	72 p.	nb_NO

Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal