Blar i Department of Economics and Finance på tidsskrift "International Journal of Technology Marketing"
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Identifying future research opportunities in online consumer reviews : the case study of TripAdvisor
(Journal article; Peer reviewed, 2011)The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, ...