Browsing AURA by Author "Scuotto, Veronica"

Now showing items 1-2 of 2

    • Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study 

      Talwar, Shalini; Dhir, Amandeep; Scuotto, Veronica; Kaur, Puneet (Peer reviewed; Journal article, 2021)
      Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O ...

    • Responsible I(m)ovation in Asia Pacific regions 

      Scuotto, Veronica; Garcia-Perez, Alexeis; Kalisz, David E.; Dhir, Amandeep (Peer reviewed; Journal article, 2022)
      Over the past 20 years, a debate has developed on the differences between innovation and imitation strategies as mechanisms by which businesses operating in the Asia Pacific region may gain a competitive advantage. The ...