• Building Brand Relationships Online: A Comparison of Two Interactive Applications 

      Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article, 2002)
      Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ...
    • Categorizing networked services The role of intrinsic-, user network- and complement network attributes 

      Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article, 2009)
      Originality/value - The paper contributes with a conceptual framework for understanding and categorizing both extrinsic and intrinsic drivers of service value. It extends and integrates previous work on network effects and ...
    • Innovation Management Practices in Production-Intensive Service Firms 

      Aas, Tor Helge; Breunig, Karl Joachim; Hydle, Katja Maria; Pedersen, Per Egil (Journal article; Peer reviewed, 2015)
      This paper posits that innovation management practices are contingent upon the type of industry, and examines the innovation management practices in a distinctive set of service firms: production-intensive service firms. ...
    • Intentions to use mobile services: Antecedents and cross-service comparisons 

      Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil (Journal article, 2005)
      This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and ...
    • "This is who I am": Identity expressiveness and the theory of planned behavior 

      Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article, 2007)
      This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ...