Blar i AURA på forfatter "Naatu, Felicia"
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Social Franchising: A Bibliometric and Theoretic Review
Naatu, Felicia; Alon, Ilan (Journal article; Peer reviewed, 2019) -
Social Franchising: A Bibliometric and Theoretic Review
Naatu, Felicia; Alon, Ilan (Journal article; Peer reviewed, 2019)ABSTRACT We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 ...