Browsing AURA by Author "Malodia, Suresh"
Now showing items 1-7 of 7
-
Extended valence theory perspective on consumers' e-waste recycling intentions in Japan
Dhir, Amandeep; Malodia, Suresh; Awan, Usama; Sakashita, Mototaka; Kaur, Puneet (Peer reviewed; Journal article, 2021) -
Future of e-Government: An integrated conceptual framework
Malodia, Suresh; Dhir, Amandeep; Mishra, Mahima; Bhatti, Zeeshan Ahmed (Peer reviewed; Journal article, 2021)The information and hyper-connectivity revolutions have caused significant disruptions in citizens’ interactions with governments all over the world. Failures in implementing e-government interventions suggest the lack of ... -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2022)The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, ... -
Meme marketing: How marketers can drive better engagement using viral memes?
Malodia, Suresh; Dhir, Amandeep; Bilgihan, Anil; Sinha, Pranao; Tikoo, Tanishka (Peer reviewed; Journal article, 2022) -
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
Malodia, Suresh; Kaur, Puneet; Ractham, Peter; Sakashita, Mototaka; Dhir, Amandeep (Peer reviewed; Journal article, 2022)Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. ...