Browsing AURA by Author "Grure, Lise"

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    • #Beautytok going viral 

      Rasmussen, Vilde; Grure, Lise (Master thesis, 2023)
      Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ...

    • #Beautytok going viral 

      Grure, Lise; Rasmussen, Vilde (Master thesis, 2023)
      Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ...