Blar i AURA på forfatter "Eloyan, Gohar"
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Brand Identity and Country of Origin Effect Brand Identity of Ararat Armenian Brandies. COO effect on wine from Armenia
Eloyan, Gohar (Master thesis, 2015)The thesis has two main purposes. First, it provides an understanding on the brand identity theory, the process of its creation and communication. Particularly it discusses the implementation of the brand identity theory ...