Blar i AURA på forfatter "Bjørnsen, Jostein Sunde"
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FACTORS IMPACTING THE CHOICE OF ENTRY MODES FOR BUSINESSES INTERNATIONALIZING TO EMERGING MARKETS : CASE STUDY OF BECKMANN INTERNATIONALIZING TO CHINA AND SOUTH KOREA :
Møller-Hansen, Aleksander; Bjørnsen, Jostein Sunde (Master thesis, 2020)The overall topic of this master thesis is to create new insight into factors that impact the entry mode choices of internationalizing firms, focusing on the choices and experiences made by an SME in emerging markets. The ...