Browsing AURA by Author "Adewumi, Olugbenga Michael"

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INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA

Adewumi, Olugbenga Michael (Master thesis, 2018)

Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. ...
Virtual Manufacturing Technology as a Determinant of Internationalization of Firms: A Dynamic Capability through Nations’ Competitiveness across Countries

Adewumi, Olugbenga Michael (Master thesis, 2015)

The study used resource based theory/dynamic capabilities to examine virtual manufacturing technology as a determinant of internationalization of firms across countries. Descriptive research design was used for the study ...