Strategisk kommunikasjon om islamsk senter til ulike målgrupper En studie av Islam Nets kommunikasjonspraksis
Peer reviewed, Journal article
Accepted version
Permanent lenke
https://hdl.handle.net/11250/3124810Utgivelsesdato
2024Metadata
Vis full innførselSamlinger
Originalversjon
Hodøl, H.-O. & Aksnes, O. K. (2024). Strategisk kommunikasjon om islamsk senter til ulike målgrupper En studie av Islam Nets kommunikasjonspraksis. Kirke og kultur, 129(1), 5-25. https://doi.org/10.18261/kok.129.1.2Sammendrag
The article examines how the organization Islam Net, through its website and YouTube channel, balances communication towards two utterly different target groups: conservative fellow Muslims/donors and the Norwegian society/authorities in its branding of itself. The texts analyzed were published at a time when the organization was working on establishing a center which in some contexts is presented as a center for dawah, and in other contexts as a center for youth activities. The study shows that the communication practices are influenced by prevailing media logic, but also that there is a certain parallel between aspects of dawah and targeted branding activities aimed at the authorities.
Beskrivelse
Author's accepted manuscript