The reward crowdfunding campaign management process: an engagement perspective
Peer reviewed, Journal article
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Date
2023Metadata
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Original version
Arshad, N., Shneor, R. & Berndt, A. (2023). The reward crowdfunding campaign management process: an engagement perspective. International Journal of Entrepreneurial Behaviour & Research, 30 (11). https://doi.org/10.1108/IJEBR-05-2023-0480Abstract
Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process.