Digitalisation of Services in an Accelerator Company
Master thesis
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https://hdl.handle.net/11250/3012732Utgivelsesdato
2022Metadata
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Sammendrag
The COVID-19 pandemic has led to an increase in digitalisation which has impacted the operational structure of businesses. It has also led to an increase in innovation, and the digitalisation of start-up assistance organisations, such as business accelerators. Previous literature lacks information regarding the digitalisation of business accelerators. This master’s thesis aims to examine which processes and services of an accelerator company can be digitalised and the advantages of digitalisation from an accelerator company’s viewpoint.The research uses an exploratory case study to gather qualitative data through a set of interviews with the case company, Moment, and four of the start-up companies that the case company is collaborating with. Data were also collected through a table of accelerator services, filled out by the case company.The interviews were recorded and transcribed, and the results were then evaluated to discover similar themes, which were then compared. The data gathered presents the processes and services offered by Moment and which services can be digitalised. Approximately one-fifth of the services can be fully digitalised, almost half of the services can be partially digitalised, and the remaining one-third of the services should not be digitalised, according to the case company.The findings also present the five main advantages of digitalisation for the case company, which include systematisation, eco-friendly operations, increased profit, increased success rate, and increased efficiency. Through the concept of translation from the Actor Network Theory, a suggestion for the implementation of digitalisation of their processes and services is illustrated through the four stages of translation, which include the suggestion of implementing the digitalisation through change management or business process management.