dc.contributor.author | Talwar, Shalini | |
dc.contributor.author | Dhir, Amandeep | |
dc.contributor.author | Scuotto, Veronica | |
dc.contributor.author | Kaur, Puneet | |
dc.date.accessioned | 2022-04-26T08:31:41Z | |
dc.date.available | 2022-04-26T08:31:41Z | |
dc.date.created | 2021-07-16T17:38:21Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Talwar, S. Dhir, A. Scuotto, V. Kaur, P. (2021). Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study. Journal of Business Research, 131, 25-39. | en_US |
dc.identifier.issn | 1873-7978 | |
dc.identifier.uri | https://hdl.handle.net/11250/2992735 | |
dc.description.abstract | Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of
required products and services at a preferred location. Despite offering multiple affordances, many O2O services
have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such
example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and
post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers
perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance
Theory (IRT) and a convergent mixed-method study design to examine the barriers that existing FDA users face
and how these impinge on their trust and valence of recommendation behaviour (positive and negative word of
mouth). The study not only extends the classic IRT barriers to the FDA-context by identifying three key barriers
(economic, efficiency, and experience) but also offers empirical evidence to support the negative association of
barriers with trust and paradoxical recommendation behaviour by analysing data collected from 303 FDA users
through Prolific. The findings also support the mediation effect of trust and the moderation effect of advertise-
ment overload on the identified associations, making interesting theoretical and practical contributions. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Elsevier | en_US |
dc.rights | Navngivelse 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
dc.title | Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.rights.holder | 2021 The Author(s) | en_US |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210 | en_US |
dc.source.pagenumber | 25-39 | en_US |
dc.source.volume | 131 | en_US |
dc.source.journal | Journal of Business Research | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.jbusres.2021.03.049 | |
dc.identifier.cristin | 1921971 | |
cristin.qualitycode | 2 | |