Classics in the Cloud : A discussion of the problems of classical music and streaming
Abstract
Streaming services have become the main method of music consumption the last couple of years,
and the classical audience have moved to the cloud as well. This paper aims to uncover some of
the issues that classical consumers encounter while using streaming services, what the reasons
may be that there are problems, and discussing possible solution to benefit either the connoisseur
or the novice listener. It brings a topic there is little literature on into the light, and includes the
niche genre, and possibly “the world's oldest” genre, into the academic discourse of the music
industry today. My own experience with streaming classical music led to the problem Are the
streaming services a good option for the classical audience? What can be done to take the
classical audience into the digital age? The paper is based on some previous literature, mainly
focusing on the music industry, and in-depth interviews with two students at UiA and a music
critic employed at NRK regarding their experience with the streaming services, as well as
possible solutions.
Description
Master's thesis Music Management MU501 - University of Agder 2017